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Scrolling under the mumfluence

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The icon for the video sharing TikTok app is seen on a smartphone.
The icon for the video sharing TikTok app is seen on a smartphone.(AP Photo: Matt Slocum)

This ep guest critic Hannah Reich opens up about how she spends her TikTok Time, introducing us to the accounts of famous mumfluencers, Indy Clinton and Nara Smith.

Are mumfluencers purveyors of wholesome, relatable content, like a healthy, homemade snack? Or are they flaunting their curated, unattainable privilege during a cost of living crisis?! How are regular mums supposed to read these online performances of motherhood?

Also: a look at The Brothers Sun, Netflix's new series about a Taiwanese organised crime family, starring Academy Award winner Michelle Yeoh.

Show notes:

Days Like These: Melissa Swipes Right
Anne Helen Peterson essay on mumfluencers
Vanity Fair article on Byron Bay mums of IG
TT accounts:
Indy Clinton
Nara Smith

Credits

Broadcast 
Melbourne, Social Media
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